Quaker Oats is a company that has been around since 1877. It’s impossible to walk into a grocery store without spotting the iconic Quaker man on a box of instant oatmeal. 

 

The Quaker Oats man in the early 1900's.

 

In 1981, Quaker launched a new product: Chewy granola bars. These childhood staples came in five flavors: chocolate chip, oatmeal raisin, dark chocolate chunk, peanut butter chocolate chip, and s’mores. Chewy bars were a sweet and moist spin on the traditional granola bars. 

 

 

The early 80s were all about granola bars. In 1985, Americans spent $377.3 million on them! Brands like Quaker succeeded by adding sugar and fats to an otherwise healthy snack. It wasn’t long before consumers realized this snack that has everything isn’t as healthy as it purports to be (which is probably why kids love it so much). 

 

 

Innovations in food science have allowed companies like Rip Van to create equally delicious, health conscious alternatives. We want you to know what you’re putting in your body, so let’s see how our classic stroopwafel compares. 

 

 

We believe there’s a better way to snack, and with six tasty flavors, we know you’ll find the perfect Rip Van wafel for you.