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After interviewing people that have tried Rip Van Wafels, our
team concluded that there are two types of people;
people that
like chewy snacks and people that like crunchy snacks.
We realized that most better-for-you crunchy snacks are bars and
we saw an opportunity to invent something better and different.
We invented “Crunchy” by removing the filling and using a finely-ground whole grain flour, while still maintaining low sugar levels and low saturated fat. Delicious with a hint of honey & oats.
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