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5 Star Reviews

1,000+ reviews | 4.9 Stars

A BetterShortbread Snack

Over 90% less sugar than theleading shortbread cookie

We use simple and clean
non genetically modified ingredients.

No Artificial Flavors, No Perservatives, No High Fructose Corn Syrup

Rip Van Dutch Caramel Vanilla

As Featured In

  • “The Under 30s Deal With Starbucks”

    Forbes Press Rip Van
  • “Reinventing snacking, one waffle at a time”

    CBS Press Rip Van
  • “Dorm to Table: College Start-Ups Take Aim at Food"

    New York Times Press Rip Van
  • “Bringing Euro-Inspired snack to the masses”

    Tech Crunch Press Rip Van

How We Compare

We asked ourselves, “why arenʼt there any truly any truly delicious sweet snacks out there that are also low in sugar?” Even the major breakfast cookie and granola bar brands have over 7g of sugar. So we decided to solve this. We went about inventing a convenient snack that you can feel good about eating anytime.

Low Sugar Comparison

Try UFOs!

A delicious sandwich of three thin wafer layers with two thick vanilla cream filling layers. Portion controlled, 16 units per box. Only 1g sugar, 4g net carbs, 7g of fiber and all vegan ingredients!

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