Hello!

We aim to set the standard in everything we do, from the products we sell, to the way we do our jobs. If we are doing it right, others want to copy us!

We are accountable and take complete responsibility for things both big and small. We treat resources as our own. We make decisions and own their consequences, for good or bad.

We ask “is it right for our consumers, our customers, our partners and our team-mates” before we ask if it’s right for me.

We are comfortable making decisions with 70% of the information. Our bias is to do it now, not later.

Complexity kills. We will focus on a few things. We will drive to root causes. We will find the shortest path to the solution.