We are Rip Van.

A start-up in the midst of re-inventing today's most widely consumed convenient foods. Built by the mindful and the ambitious, it’s who we are, and whom we’re for.

Today, convenient snacks are either exceedingly unhealthy or uninspired in taste and design, that’s where we step in. We’re determined to invent better convenient food experiences, because convenience is necessary in today’s fast-paced world.

We believe in living better, especially when it comes to eating. We’re using our company as a vehicle for change, starting with the thoughtfully crafted Rip Van Wafels, a healthier, indulgent snack that’s disrupting the $7 billion US cookie category.

Welcome to Rip Van. Convenient foods without the compromise.

Team Values

We respect ourselves and others and build real meaningful relationships.

People not robot

People not robots

We constantly pursue a deeper understanding of reality and don’t let our ego stand in the way of the truth.

Is it True

Is it True

We strive to be legendary and commit ourselves to the highest bar of excellence. We proactively lead our own growth; maintaining self­-motivation, self­-reflection, and self­-improvement.

Default to Jordan

Default to Jordan

We say exactly what we mean to say. We organize our communications in a clear and logical manner. We are concise and to the point. We are not afraid to speak the truth and welcome it from others.



We make decisions quickly - when you have 70% of the info. If there is a bottleneck we work urgently to address it so we can expedite the decision.

Day 1

Day 1

We focus on the key drivers (the 20%) that are responsible for 80% of the output. We build systems to create leverage so that we increase the ROI on our time spent.

Leverage The Melon

Leverage The Melon

Our Founders


Rip Pruisken


Marco de Leon




Sheryl O' Loughlin

Former CEO at Clif Bar and founder at Plum Organics

Randy Komisar

Partner at Kleiner Perkins Caufield & Byers

John Austin

CFO of Chef's Warehouse, former CFO of performance food group

Work with us!

If you believe that food should be savored (not shoveled), you might be a good fit at Rip Van. We’re looking for passionate, conscious team members to help us meet our goals: to awaken our increasingly busy population to a convenient and elevated food experience.